Created in 2019 orginally as GemInduztrie, we aimed to bring to you a sustainble choice for your Denim essentials. With the environment at the core of what we do, our vision was to provide a new truely sustainable range of essential pieces for your wardrobe. Both Juan and Caroline, the original owners were passionate about creating a better world for their new born Daughter.
In 2021 we tranistioned to Mira Denim. Mira means "From the Sea" in Persian, fitting with the line as the materials are created from recyled plastics collected from the Ocean. The new Director Nikki, lives by the ocean and uses the sea as inspriation for the collection. Working with Juan and Caroline the new line continues the original focus of creating a better world.
Our line of Denim is now made in Melbourne Australia, by a small family business. This way we have full tracability of our products and can ensure our manufacturing is Ethical.