Created in 2019 orginally as GemInduztrie we aimed to bring to you a sustainble choice for your Denim essentials. With the environment at the core of what we do, our vision was to provide a new truely sustainable range of essential pieces for your wardrobe. Both Juan and Caroline, the original owners and founders, were passionate about creating a better world for their new born Daughter.
In 2021 we tranistioned to Mira Denim. Mira means "From the Sea" in Persian which was fitting for our line as the materials are created from recyled plastics collected from the Ocean. The new Director Nikki, lives by the ocean and uses the sea as inspriation for the collection.
We proudly manufacture in Melbourne, Australia working with a small family business. This way we have full tracability of our products and can ensure our manufacturing is Ethical. The manufacture also ensures that they avoid any material waste and recyles offcuts of material into new creations such as bean bags.